About
Marketing is half the equation. Here's the rest.
PublishMe Marketing runs ads, campaigns, and AI Discoverability. For everything else in your international publishing journey — translation, publishing support, Amazon Ads — our sister brands have you covered.
Our Team
Michail Kollewijn
CEO & Founder
Michail Kollewijn is the founder of The Indie Media Group. He works with indie authors and publishers on global translation and book marketing, helping them reach new language markets without sacrificing quality. His background spans localization, digital advertising, and content distribution—turning translation into a growth lever, not just a creative process.
Valentina Foppa
Director & Co-Founder
Valentina is a localization specialist with a background in international relations and over five years of experience building the marketing infrastructure and European expansion strategy behind PublishMe. As Director and Co-Founder, she has helped translate over 15 million words and bring 50+ bestselling authors to readers across Italy, Germany, France, and Spain.
Malek Labidi
Marketing Specialist
Malek specializes in Meta advertising and growth marketing, helping authors reach new readers and get more from their advertising campaigns. She works across campaign strategy, creative testing, audience targeting, and performance analysis, using data to understand what resonates with readers and continuously improve results. With a broader background in growth and customer acquisition, she brings a strategic approach to book marketing that goes beyond simply launching ads.
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Cheyenne Luther
Marketing Strategist
Cheyenne leads media strategy, brand identity, and advertising at PublishMe. With a background in design conceptualisation and multi-channel communication, she shapes how PublishMe and its authors show up across every market—from campaign creative and book advertising to the visual strategy that keeps our brand consistent and recognisable across Germany, Italy, France, Spain, and beyond
Julie Sperandio
Social Media Manager – France
Born in Toulouse and a Nice local by adoption, Julie always has a new idea on the go. As Social Media Manager at PublishMe, she designs social media strategies, creates content and brings brands to life online. When she isn't brainstorming, you'll probably find her nose-deep in a romance novel – because stories that make your heart race are her speciality.
Paolo Costa
Social Media Manager – Italy
Paolo works with publishing houses and literary organisations on translation, scouting, reader's reports and editorial consulting, with a particular focus on contemporary and genre fiction. Alongside this work, Paolo's project The Bookish Gents brings books and the publishing world to social media, creating a space dedicated to reading, conversation and discovering new stories.
